The programme of the study trip was intense combining classes at NUS Business School with company visits and meetings with managers. In just six days the participants were able to grasp the spirit of Singapore, to learn more about what enabled the country to make the tremendous breakthrough of the recent decades and to understand the modern trends of its business environment.
At the classes the group studied the strategy of Singapore and, in particular, its ways to attract foreign investments; characteristic features of the Asian markets; cross-cultural aspects of business and consumer behaviour in Asia. MSU BS graduates actively participated in analysis of the cases under study and shared relevant business experience of their own.
The focal point of the study trip was the visit to KTPH hospital bringing together the latest scientific and technical achievements of the country. The hospital is a unique example of an integrative project offering its patients and visitors’ superb comfort and service and based on the sustainable development philosophy. The CEO of the hospital welcomed the Russian guests and shared his vision on the future of the project, on the attitudes to work to be fostered in the employees. To quote a member of the group, the speech of the CEO "appealed to the very bottom of the heart”. The group admired the strong leadership skills of the management, care for the patients and the hospital staff.
Within the trip the group also visited headquarters of CWT, the largest logistics company in Singapore, and NEWater plant, the major public project designed to supply Singapore with water and to cut its dependency on water imports from Malaysia.
The cultural programme was no less intense – the stunning views of Singapore will stay in the memories of the group for a long time.
We are very grateful to our NUS Business School partners for the excellent organization of the trip and to all the graduates for active participation in the programme.