Russian-Indian cross-cultural dialogue: an online conference «Innovate & Integrate: Building Bridges Across Different Business Cultures»

06.12.2023

Cooperation with a new partner university, Pune Institute of Business Management, India, opens unique opportunities for the networked learning. On December 5th, MSUBS and PIMB students and professors met together in the virtual classroom to talk about the power of culture and its implications on doing business in Russia and India.

During the intensive one-hour online marathon, students from Russia and India laid the solid foundation for the fruitful cooperation. Students uncovered the vital significance of cultural perspective for doing business, shared their thoughts on career planning, studying entrepreneurship, and technological innovations.

From MSUBS the meeting was moderated by Marina E. Dzhashi, an international expert on cross-cultural communication in business and a visiting professor of MSUBS. From the Pune Institute, the programme was moderated by the Director of the Institute, Professor Bharat Bhushan Singh.

MSUBS students Dariya Abdykairova, Mansur Abdalov, Sofia Kosilova and Alisa Shimanovskaya shared insightful presentations on the questions sent earlier by their peers from the Pune Institute. In turn, the guests from India talked about the distribution of business industries across different regions, the peculiarities of family business, and made a brief overview of the startup culture in India.

The question about the reasons for the large number of Indian nationals in CEO positions in big international companies brought about the lively discussion. In the Q&A section, the most engaging question was about opening an Indian restaurant in Russia. The students shared their opinions on the market competitiveness and gave advice on choosing a location.

Thanks to informative programme and inspiring speakers, the session offered a chance to rethink the vast importance of cultural dialogue in business alliances. The participants and guests of the event learned a lot about India and Russia and the ways of doing business together, but most importantly, they gained first-hand experience of communication with representatives of another culture.

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