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“ACT LIKE AN OWNER GLOBALLY” by SPLAT

Hands-on course from practitioners Lomonosov MSU Business School and SPLAT GLOBAL company bring together years of experience in entrepreneurship, launching innovations, and science potential to create a course for young entrepreneurs with diverse backgrounds.

Company speakers and MSUBS professor developed a comprehensive framework for launching a product and bringing it to the market, which can be applicable in multiple contexts, whatever business you are involved.

The course starts September 20th 2023.
Course overview Course speakers Course content Who can join? FAQ Registration

Course overview

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Hands-on course 70% practice and 30% theory
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Mentors support Each module is delivered by an expert from the company
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Feedback from trackers will have guidance from professionals in the course and while doing home assignments
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Community of like-minded people Share, brainstorm, create and boost your entrepreneurial potential
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Adjustable schedule Online course, one Saturday per week, 2 months
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International environment master your English and cross-cultural skills
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Credit bearing 6 ECTS, 32 contact hours
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Home tasks & final assessment Home assignment after each session and your own project for one of the international markets
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Tuition fees 20 000 RUB
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Course speakers

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Anastasyia Nidziy Brand director and leader for innovation projects at SPLAT in Russia, CIS, EMEA, APAC
Brand director and leader for innovation projects at SPLAT in Russia, CIS, EMEA, APAC

15 years of experience in marketing and PR working for L’oreal, Coca-Cola Hellenic

Brand development leader for Giorgio Armani, Matrix, Essie, Skinceuticals, Biomed
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Renata Khusnutdinova Regulatory affairs manager at SPLAT GLOBAL
Regulatory affairs manager at SPLAT GLOBAL

Professional pharmaceutist with MSc from King’s College London,

responsible for assessmnet of regulatory barriers to launch products on foreign markets
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Svetlana Kopytina Head of Environment & Resources at SPLAT GLOBAL
Head of Environment & Resources at SPLAT GLOBAL

PhD in biotechnology, has more than 20 year of professional experience in production and environmental projects
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Marina Dzhashi MSUBS professor
MA in Business Psychology and International communocation
business coach
MSUBS professor
MA in Business Psychology and International communocation
Business coach
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Delphine Varenne Head of Marketing, Europe
Delphine is responsible for leading the company’s marketing and communication strategy for the European region.

She is focused on driving the company’s vision of making the world’s best natural toothpaste and the desire to help people — at least one person every day and building marketing programmes that promote the latest innovations with Biomed and Biomio products.

Delphine joined SPLAT in Feb 2023 with over 15 years’ experience in the telecommunications (Nokia, Samsung, Sony) and fashion industry (Lacoste) spanning across roles in commercial strategy, marketing, brand management and creative.

Prior to joining the SPLAT family, Delphine spent 7 years at Nokia where she served as Global Head of Creative Marketing. As a passionate advocate for sustainability and natural products Delphine strongly supports SPLAT multiple product innovations with focus on people and planet at its core.
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Alexandra Podporinova Head of PR Department, Splat Global
Strategist and creator with 20 years of experience in PR and marketing communications. Background in journalism. Passion about people and new ideas urges her to launch and manage

projects and promote activities for the good. Active at helping and mentoring young talents, as believe that new generation has a great potential. 
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Course content

1
ENTREPRENEURSHIP MODULE 1

How to identify entrepreneurial idea which has potential?

2
RESEARCH MODULE 2

Get accostumed with tools and methodologies to evaluate the market.

3
CUSTOMER MODULE 3

How to find your niche and understand customer behaviour?

4
PRODUCT MODULE 4

Technologies for product developmnet, successful product critea and product life cycle.

5
MARKET ENTRY MODULE 5

Building of distribution, planning horizon

6
POST-ANALYSIS MODULE 6

P&L, sales analyses. Leadership across cultures

The course “Act Like an Owner Globally” is for you, if you are

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Bachelor or master student with a general knowledge in management and marketing

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Persuing a career of entrepreneur or considering one

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Invented a product but don’t know how to commercialize it

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Fluent in English (B2 is recommended)

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Mastering your leadership skills

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In searche for a new business knowledge

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Looking for entry market opportunies for your business

FAQ

Can I earn credits from this course?
Yes, you can. Once you complete the course and submit all home assignments, you will be awarded with 6 ECTS.
Is the course delivered online or offline?
The course is avaiable online.
What is the course duration?
This is a two-months course, lasting from September to November.
When does the course start?
The course starts on September 20th 2023.
Can I take the course if I don’t have management background?
There are no formal prerequisites to this course. However, to be able to perfom well and benefit from the copurse, a student should possess basic understanding of management and marketing.
Which document will be given upon the course completion?
You will be granted with the certificate upon the course completion.
Which assignments will I have during the course?
Once the course starts, you will be assigned to one of the projects. After each module you will be given an assignment constituting a specific part of your project. In the final class you are expected to present your project.
Do I have to make a project in a group or individually?
All students enrolled in this course will be divided into project teams. Only group project performance is possible.
Can I join the course after it started?
Unfortunately, you cannot join the course after the registration deadline.

Any questions left?

Ask MSUBS Exchange Coordinator
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    Daria Denisova Head of the International Office +7 (495) 939 21 03 d.denisova@edu.mgubs.ru
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    Irina Berezovskaya Head of the career office +7 (495) 939-02-42 berezovskaya@edu.mgubs.ru