Lomonosov Business School Associate Professor Sergey Shaposhnikov made a report on the 17th E-Trade International Forum in Seoul, South Korea. The forum was dedicated to the issues of e-commerce and future development of economic cooperation in Asian countries.
The report covered issues of international branding in e-commerce and included the case study of Japanese company entering Russian market. This topic caused interest and discussion with the colleagues from more than 10 universities of East and South-East Asia.
The annual E-Trade International Forum is organized by the Korea E-Trade Research Institute, Chung-Ang University in Seoul, South Korea.