The International Autumn Business School “Entrepreneurship and Business Engineering” is held by Lomonosov MSUBS for the fourth time. It is a joint educational project of Lomonosov Moscow State University Business School (MSUBS) and Saxion University (Netherlands) implemented with the support of the World Trade Center Twente, Nuffic Neso Russia (Dutch non-profit educational organisation) and the biggest Russian business incubator GenerationS (Russian Venture Company project).
During two months students from Russia and the Netherlands worked in joint international groups on the formation of an entry strategy of innovative Russian products Globallab, TFT Sensor and Razryad on the European market. During the work on the project, companies’ top managers were in touch with the Autumn Business School participants via Skype sessions. The educational resources relevant to the project were provided by MSUBS and Saxion University professors via online platform http://www.autumnbusinessschool.org
On November 28 – December 2, 2016 Dutch students came to MSUBS to defend the results of their research. During the visit they had a chance to take part in the International Round Table Discussion together with students from seven different countries (France, China, Myanmar, Slovenia, Indonesia, Thailand and Russia), interactive cross-cultural business game, as well as to attend MSUBS classes and a lecture delivered by a representative of Dutch business in Russia.
Students also visited some companies: DI Telegraph – the flagship high-end public coworking and event facility located in the center of Moscow, Strogino technopark, where many technological and IT startups are located.
On December 2, 2016, there was a final defense of the papers with the participation Globallab CEO Tatiana Krupa, the Netherlands embassy representative Pauline Dull, MSUBS professors Marina Markova and Sergei Shaposhnikov and Saxion professors Jacques Basen and Pascal Wittendorp. They joined the discussion via Skype. They asked questions and assessed the students’ research results. The participants were awarded with certificates and souvenirs from the organisers.
As both Russian and Dutch students mentioned, taking part in the Autumn Business School project was valuable for them as it gave the opportunity to learn a lot about doing business in Russia and the Netherlands. Professors also expressed their appreciation of students’ research and presentations.