Lomonosov MSUBS master student developed and launched a new product range of food for animals
MSUBS master student Ksenia Kryukova has developed a new product range of food for animals “Brunch” as a part of her master dissertation research. Ksenia has investigated the customers’ preferences and in cooperation with biologists and technologists from the Gorbatov Institute for Meat Industry analysed the results and developed the new food receipts. She also developed the general brand concept for the new product. As a result the “Chetveronogii Gurman” company where Ksenia conducted her investigation approved her proposal and decided to launch the “Brunch” to the market.