Study trip of MBA and EMBA students and graduates to Italy

A group of MSU BS MBA and EMBA students and graduates spent 4 days (May 6-10, 2013) doing a programme “Differentiation strategy: the Italian experience”, developed and held in partnership with Bocconi business school ranked as one of the world’s best business schools. Within the programme, the participants learned more about the luxury goods industry and the key factors that underpinned competitiveness of Italy in the global marketplace. The group took company visits to Parmigiano Reggiano and Ferrari, performed group research projects focused on business aspects that the participants witnessed in Milan.

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