Lomonosov Moscow State University Business School took part in the 5th "Marketing of educational services" conference
On May 16, 2012 Programme Director of Professional Education Programme Department Olga Matveeva presented a report at the 5th international conference "Marketing of educational services", organized by Begin Group. The conference gathered over 150 higher education and marketing experts from Russia, CIS and abroad.
"Alumni Association as a tool of MBA programmes promotion" was a topic of report Olga Matveeva addressed the audience with. Her presentation was a part of "Promotion of professional education and MBA programmes» section, explained the importance of work with the Alumni association and how graduates of business schools can become a powerful marketing tool.