Professor from Bentley University Abdolreza Eshgi is giving classes of International Marketing at the "MIB" programm


Professor from Bentley University Abdolreza Eshgi is giving classes of International Marketing at the "MIB" programm. Professor Eshgi is the director of Bentley University Summer School. He is visiting-professor on MBA and Executive MBA programmes in the Czech Republic, Hungary, Austria, France, Netherlands, and Iran. Professor Eshgi has published loats of books and scientific articles in such areas as customer relationship management, strategic marketing, international marketing, marketing strategy in Central and Eastern Europe.

Abdolreza Eshgi - the author of numerous publications (Books: Legends in Marketing Internet Marketing Global Marketing Perspectives Global Financial Perspectives Global Accounting Perspectives Global Macroeconomics Perspectives; articles in scientific journals: Marketing Management Journal Journal of Business Strategies The American Statistician Journal of Interactive Marketing Eastern European Economics International marketing Review Journal of Marketing Theory and Practice The main objective of the course "International Marketing" - to help students acquire knowledge and skills in the analysis of marketing environment, developing international marketing strategies and their linkages with the economy, politics and culture.


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