Students and alumni of EMBA and MBA programmes of Lomonosov MSU BS returned from the traditional study tour in Japan. The intensive training program, supported by the Association ABEST21 and Graduate School of Business, Aoyama Gakuin University, included the introduction to the economic and political systems of Japan, and to the cultural traditions of the country. Participants of the programme visited the leading world-known Japanese companies: Sony, Itochu, Subaru, as well as Tokyo Stock Exchange and the Parliament of Japan. They also had a unique opportunity to visit small and medium-sized businesses, operating in innovative and traditional areas. Study tour ended at Aoyama Gakuin University with classes on marketing and consumer behavior in Japan and the development of venture businesses.
Lomonosov MSU BS organizes annual study tours to Japan for the last nine years, but never the visits have been so emotionally loaded. The delegation visited the country seven months after the devastating earthquake and tsunami, and participants were able to see firsthand the vitality of the economy and business, growing out of deep cultural traditions and based on highest technological development.